PROJECT: AMERICAN MEDICAL ASSOCIATION - 175TH Anniversary
ABOUT
Led copywriting efforts for The American Medical Association’s 175th Anniversary Celebration as a contracted member of the creative project team.
PROJECT SCOPE
• Facilitated theme development process to align with established visual design for the campaign
• Articulated campaign theme
• Crafted primary campaign headline to introduce and anchor the anniversary’s key messages
• Created system for communicating the importance of notable breakthroughs in medicine to further advance the campaign theme
• Established categorical descriptions to celebrate important advances made by association members
Agency of Record: Bigmouth Creative, in partnership with MyWhy | Design Credit: Bigmouth Creative
CAMPAIGN THEME
CAMPAIGN HEADLINE | INTRODUCTION
NOTABLE BREAKTHROUGH HEADLINES
CELEBRATING ADVANCES IN PRACTICE & MEDICINE
